Online Success in Three Easy Steps

Choose your keywords.

Your success depends on selecting the most effective keywords for your business and market. Together we will put together a list of your 25 most critical keywords.

Set your goals.

Bringing more traffic, converting greater number of visitors or managing your online reputation, aggressive and measurable goals will increase your chances of success.

Monitor your success.

With detailed monthly reports from Google Analytics, Adwords and other tracking tools you can rest assured every marketing dollar contributes to your bottom line.

Search Engine Optimization (SEO)

Organic search is potentially the largest source of free, relevant traffic to your website. 64clicks will ensure your site is search engine friendly and prepare a clear growth strategy to help build an extensive, reliable base of organic search referrals. Our services include:

• Keyword analysis with seven of the most popular organic search engines to establish competitive baseline and identify opportunities for growth
• Keyword review, including analysis of opportunities for targeting the long-tail of search
• Action report that provides recommendations and next steps to successfully market the business through search
• Ongoing analysis and support for keyword and page performance, as well as regular recommendations for new pages and keywords to keep the site fresh and increase visibility

Pay Per Click (PPC) Management

Pay Per Click marketing through online advertisers such as Google Adwords is one of the best ways to immediately start bringing targeted traffic to your website. 64clicks is an expert Adwords advertiser and guarantees return on your ads. We create and maintain a set of strategic and cost-effective keywords, we create custom Adwords campaigns in your locality and targeting your customer demographics and we build a custom landing page to convert the new traffic. Our services include:

• Paid search program analysis and campaign creation
• Keyword research, review and analysis
• Bid management and budget control
• Landing page testing and optimization
• Conversion tracking set-up and monitoring
• Ongoing analysis and adjustment of keyword performance
• Ongoing analysis and adjustment of existing bids
• A|B and multivariate tests with Google Website Optimizer
• Ongoing analysis of landing page performance and regular recommendations for improvements

Online Reputation Management

Your customers, ex-employees, competitors and prospects are talking about you. Are you listening? How are these conversations affecting your ability to persuade prospects? 64clicks has developed a three step approach to maintaining your online reputation: monitor, analyze and influence.

Monitoring Services

• Set up Google and Yahoo Alerts to watch the use of your brands in the news, blogs, video and groups
• We use Feedster and Technorati to watch your brands in blogs
• We track all names - brand names, company names, product names, and key employee names

Analysis Services

• Inspect corporate and product sites. Examine sister sites and micro-sites (other sites from your organization)
• Coordinate corporate communications (press releases, articles)
• Look at your own blog sites - corporate and employee

Participating and Influencing

• Creation of blogs, participation in forums and consumer review sites
• Creation of online reputation pages such as Squidoo and Brands in Public
• Creation and distribution of User Generated Content (UGC) in social networking sites

Sales Copywriting

Your website is a sales letter and when it's less than perfect, you are leaving money on the table. 64clicks will develop the ultimate sales copy that will persuade your visitors to become buyers. Our copywriting services include:

• Identify your key audience and create personas and tasks
• Design the information architecture of your website
• Apply industry standard interaction patterns for content organization and layout
• Recruit subject matter experts (SME) in your field to get the best possible content for your sales copy

Podcast and Video Production

Forward looking businesses are realizing the power of audio and video broadcasting and are using the new media to conduct effective marketing campaigns. Our expert podcast and video production services include:

• Develop podcast and video content
• Arrange locations, guests and professional actors
• Record audio and video in studio and on location
• Process audio and video and prepare for online distribution
• Post audio and video podcasts to Apple iTunes Store and other podcasting sites
• Appear in leading podcasts as guest speaker

Social Media Marketing

Market to thousands of customers directly. Social media is a great way to communicate directly to your customers. We use Twitter, Facebook, MySpace to build your network of loyal customers. Our social networking services include:

• We will sign-up for a new Twitter, Facebook, Myspace, Flickr accounts, create profile pages and add new followers every day. We will also post daily updates. You will receive monthly reports detailing how new many visits you get
• We will add your website to popular social bookmarking sites. You will receive a report with the names and URLs of the bookmarked sites
• We will create promotional pages on hubpages.com, squidoo.com, mybloglog.com
• We will submit comments on industry-related blogs. You will receive a report with the names and URLs of your comment pages

Conversion Optimization

Conversion is the process of persuading your visitors to becoming paying customers. If your website is not converting, you may be wasting advertising dollars. Our expert conversion services include:

• We start by rewriting your website's content (sales copy). This is the most critical element to improve conversion rates
• We will analyze and redesign the usability of your website and ensure it works for your target audience
• We will incorporate symbols of trust in key pages of the conversion path
• We will design feedback forms so you know what users want

Landing Page Design, Testing and Optimization

Landing pages provide the sales pitch for your visitor. The best landing pages consider where the person has come from, and who they are. By designing an effective landing page your chances of engaging the visitor go up and so does the conversion rate.

• We will write the sales copy and design the visual appearance of your landing page
• We will hire users to perform usability tests on each landing page before you launch an advertising campaign
• We will design multiple landing pages for various inbound links. For example, organic search results vs. paid advertising
• We will use Google Website Optimizer to conduct A|B and multivariate tests to determine the effectiveness of each landing page
• We will design microsites for product launches, special offers or marketing campaigns

Need a new landing page? Or maybe your current page is not converting enough visitors into customers? Fill the following questionnaire and our designers will start working immediately.

Web Design and Programming

Have a website that has not kept up with your growing business? Or perhaps it simply lacks the wow! factor? 64clicks employs a team of web design and programming experts. Our services include:

• Cross-browser, standards-compliant web design
• Content management system programming
• Database integration
• Web, video and audio hosting
• Regular updates through FTP and domain management interface
• SEO optimization

Need a new design? Or maybe a quick redesign of your already great website. Fill the following questionnaire and our designers will start working on it immediately.

Video Testimonials

Video may be essential to your brand. Really. Forrester says video raises click-through rates up to 200%.

Video testimonials can dramatically increase conversion. Unfortunately up until recently video production has been complicated and expensive. We can help you:

• Recruit a professional actor
• Develop the video script
• Shoot with professional video and lighting equipment
• Produce the video
• Embed the video in a user-friendly player inside your web page
• Test its effectiveness for conversion